The rise of TikTok

TikTok (formally known as Music. ly) is a fun app that lets Gen Z (and lately also millennials and families) create short-form videos and share them with millions of users all over the world that can engage through likes, comments, shares and even duets. Creating and editing videos is easy, with various effects, filters and stickers to choose from. By adding effects and filters, backgrounds, music and stickers to their videos, users can collaborate on content, whether they create a split-screen duet video or a full-length music video. On the contrary of Instagram, where users only post their own photos, TikTok allows everyone to re-use others’ content and remix it, creating an endless opportunity for creators and influencers to create memes, funny content, remixes of songs and even of videos. Some of the most successful TikTok videosEvery day there are a lot of new successful TikTok videos, that’s because every week new hashtag challenges pop up and trending songs are used as background music to create catchy videos: dances, lip-syncing, pranks, memes.

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