Brands are always looking for new opportunities to reach their audiences. And yet, even as digital advertising is set to overtake spending on traditional ads, gaming and its global audience of 2. 7 billion remains largely untapped as an advertising channel. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: it's predicted that the video gaming industry will generate over 160bn USD in 2020. The monthly size of competitive esports gamers is expected to touch 276 million by 2022.
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