Disney+ Adopted by 25% of U.S. Broadband Homes Since Launch, Report Finds

(Image credit: Disney) ADDISON, Texas—Debuting with much fanfare in the fall of 2019, Disney+ and Apple TV+ have gained solid traction in the streaming video market, with both services rounding out the top five OTT platforms six months after their launch. Parks Associates conducted a consumer survey, “Market Snapshot: Disney+ and Apple TV+,” which shows that since its launch, Disney+ has a 25% adoption rate among U. S. broadband households, putting it as the fourth most adopted streaming service. Apple TV+ has seen 10% adoption, making it fifth. The top three are the more established streaming services: Netflix, Amazon Prime Video and Hulu, in that order.

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