NODWIN Gaming has established a partnership with Indian telecommunications company Bharti Airtel.
The companies plan to help cultivate further esports growth in India through the alliance.
Image credit: AirtelRELATED: NODWIN Gaming appoints Actimedia as PR partner
The new deal kicks off with the launch of the Airtel India ESPORTS TOUR, which will cover all tournaments from NODWIN Gaming across CS:GO, Clash of Clans, FIFA, and PUBG Mobile. Coverage will also be provided for the India Premiership by NODWIN, DreamHack India, The Northeast Cup, KO Fight Nights, and PAN Fest.
Adarsh Nair, Chief Product Officer of Bharti Airtel, said in a press release: “Airtel has always been a pioneer in Indian telecom and we are thrilled to partner with NODWIN to unlock the potential of esports in India. Airtel is an enabler of digital lifestyles in emerging India and youth are at the core of our brand proposition.
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