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The Racing Post riffs off Michael Jordan comeback statement as newspaper returns

"We're back" says The Racing Post, the British daily horse racing newspaper, which has marked its return to print by channelling the famous fax Michael Jordan sent ahead of his NBA comeback. The title suspended print operations for the first time in its 34-year-history in March when the UK went into lockdown and sport came to a standstill. Now, with horse racing lining up to be the first mainstream sport to return to live action in the UK on 5 June, the title is gearing up for its own return next week. While Racing Post endured as a streamlined digital newspaper, app and website news service, it claims its return to print has been highly requested by subscribers. Racing Post editor Tom Kerr said: "Both when we stopped publishing the newspaper and since the return of racing came into view, we've been inundated with messages from readers of the newspaper bemoaning its absence and asking when we'll be back. "While print is a challenging environment at the best of times, never mind during a global pandemic that has shut down large swathes of society, it's evidence again that readers continue to have an incredible loyalty and passion for newspapers.

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https://www.thedrum.com/news/2020/05/28/the-racing-post-riffs-michael-jordan-comeback-statement-newspaper-returns

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