‘Trust not just a buzzword’ – what BBC Global News learned from lockdown

BBC Global News, the international and commercially funded arm of the news corporation, has attracted record-breaking traffic these last few months – but ad revenues have failed to match such highs. Its chief executive, Jim Egan, explains to The Drum how the news giant is navigating the coronavirus crisis. Jim Egan has been at the BBC approaching 13 years. In this time he's never seen web traffic so high. In other words, the BBC's news content has never been more relevant to audiences. In March, BBC Global News attracted 179 million unique users worldwide, up 80% year on year.

Read more at:

What do you think?

50 points
Upvote Downvote

Written by The Drum

Leave a Reply

Your email address will not be published. Required fields are marked *

The Racing Post riffs off Michael Jordan comeback statement as newspaper returns

How travel brands can discern and capture upswings in demand