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Beşiktaş sew up ‘US$3.1m’ Beko shirt sponsorship deal

Getty Images Turkish soccer giants Beşiktaş have named domestic appliance and electronics brand Beko as their new front of shirt sponsor. Kicking off from the start of the 2020/21 Süper Lig campaign, the deal will run for two seasons and is worth TRY21 million (US$3. 1 million) per year, according to the Turkish-based Anadolu Agency. The agreement sees telecommunications firm Vodafone depart as Beşiktaş shirt sponsor, having featured on the team’s jersey since 2014/15. The company will retain the naming rights to the club’s home stadium, Vodafone Park, having penned a ten-year agreement worth US$145 million in 2013. “It’s our number one sport, it’s in our DNA”: Can Turkey climb back to soccer’s summit?Beko returns as Beşiktaş’ principal shirt partner, having last held the same position from 1989 through to 2004.

Read more at:
https://www.sportspromedia.com/news/besiktas-beko-shirt-sponsorship-deal-vodafone-super-lig

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