Getty Images Turkish soccer giants Beşiktaş have named domestic appliance and electronics brand Beko as their new front of shirt sponsor. Kicking off from the start of the 2020/21 Süper Lig campaign, the deal will run for two seasons and is worth TRY21 million (US$3. 1 million) per year, according to the Turkish-based Anadolu Agency. The agreement sees telecommunications firm Vodafone depart as Beşiktaş shirt sponsor, having featured on the team’s jersey since 2014/15. The company will retain the naming rights to the club’s home stadium, Vodafone Park, having penned a ten-year agreement worth US$145 million in 2013. “It’s our number one sport, it’s in our DNA”: Can Turkey climb back to soccer’s summit?Beko returns as Beşiktaş’ principal shirt partner, having last held the same position from 1989 through to 2004.
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