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Facebook signs up Nascar as first partner for new Venue app

Getty ImagesUS stock car racing series Nascar has become the first to adopt social media giant Facebook's new Venue fan engagement app. The platform, developed by Facebook’s product experimentation team, allows users to communicate with selected host commentators during live sporting events as a second-screen 'experience’. The tie-up with Nascar will see guest commentators interact with fans during races using features such as polls or Q&As. Acting as an event hub, Venue is being positioned as a challenger to Twitter by offering a more tailored platform for reactive interaction between fans, as well as hosts. Commentators and guest personalities will be on hand to engage fans around specific moments during a race, with users notified about highlight moments. eNascar esports series averages 1.

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