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Liverpool extend New Balance kit deal until end of season

Getty ImagesPremier League champions-elect Liverpool have agreed a short-term extension of their kit deal with New Balance until the end of the restructured 2019/20 season. New Balance was set to be replaced by US sportswear rival Nike on 1st June but the Boston-based company’s contract will now run until 31st July as a result of the Premier League’s suspension due to the Covid-19 pandemic. The deal ensures that Liverpool will lift the Premier League trophy wearing New Balance kit should they secure the six points needed to win the title. Bournemouth call time on ‘UK£5m a year’ M88 shirt sponsorship dealThe short-term agreement with New Balance means the start of Liverpool’s contract with Nike, whose long-rumoured deal with the top-flight English soccer club was finally confirmed in January, will be delayed until 1st August. Confirming the move in a statement, Liverpool said: ‘It has been mutually agreed with New Balance, the club and incoming kit supplier Nike that the deal, which was due to come to an end on 31st May, 2020, will be extended due to the Premier League being suspended as a result of Covid-19. ’Liverpool’s incoming partnership with Nike guarantees the Merseyside club a reported UK£30 million (US$37.

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