Peloton Launches All-Stars Ride

Peloton is pushing past its holiday advertising blunder with a live show featuring athletes like the NBA’s Gordon Hayward, golfer Rory McIlroy and tennis star Monica Puig. Thanks to gym closures, “Peloton revenue skyrocketed by 66% in its fiscal third quarter, and last month it held its largest-ever class streaming for 23,000 people,” according to Fast Company. “Now, with live sports largely still on hold, the brand is taking another step in helping fitness fans stay entertained by teaming with ESPN for an actual live broadcast of a celebrity Spin class. ” Read the whole story at Fast Company ». . .

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