Getty Images Major League Baseball (MLB) is in advanced discussions with its franchises over adding six new virtual signage positions on and around the field of play, according to the Sports Business Journal (SBJ). The league is looking to add augmented reality (AR) signage as it is reportedly seeking to make good half a season of missed marketing deliverables. According to the SBJ, MLB’s eagerness to ease the financial pressures of the coronavirus pandemic through new partnerships means discussions are 'fluid' but progressing. MLB’s discussions with teams are apparently being led by its senior vice president of sponsorship sales, Bill Morningstar. Virtual advertising firm Brand Brigade is also being considered as a provider of the new signage, though no agreement has been reached thus far. MLB union makes counter proposal in pay dispute with league ownersThe new six virtual signage positions would reportedly be the pitching mound; the foul territory between the first and third-base coaching boxes and home plate; behind home plate above the traditional rotational signage; on the 'batter’s eye'; and another outfield position.
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