In recent years, the ad industry has put some more of a focus on diversity when it comes to hiring practices and promotions.
But there’s still more to be done. As Black Lives Matter protests continue across the country, agencies and brands have to figure out how and when to respond. In this edition of our Confessions series, in which we exchange anonymity for candor, we hear from a black media buyer who believes brands and agencies need to do more to support for Black Lives Matter and change their hiring processes.
This conversation has been lightly edited and condensed for clarity.
Are you talking to your clients about the Black Lives Matter protests?
Most of my clients are white.
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