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Wave lands US Liga MX content in Mediapro deal

Getty ImagesUS digital sports publisher Wave has signed a content partnership with Spanish media company Mediapro to distribute content from Mexico’s top-flight Liga MX soccer and elite international baseball. The agreement covers access to unlimited archive and highlights content for the distribution of video across Wave's entire digital media portfolio.  The deal also includes content from the World Baseball Softball Confederation (WBSC) Premiere 12 baseball tournament, a 12-team national team event, and forms part of Mediapro’s international rights agreement with the global governing body. Facebook signs up Nascar as first partner for new Venue app“The agreement is part of the group's ongoing initiative to explore new opportunities for brand exposure and revenue-creation for the properties it represents," said Irantzu Diez-Gamboa, president of Mediapro's US operation. Daniel Maas, Wave’s vice president of partnerships, added: “We’re very excited to be working with Mediapro, Liga MX, and the WBSC baseball and softball properties. “Liga MX is one of the strongest soccer leagues in North America and all LATAM.

Read more at:
https://www.sportspromedia.com/news/wave-mediapro-liga-mx-baseball-digital-content-highlights-deal

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