‘You have full permission to hit the reset button’: Why marketers are using this period to experiment

The travel sector has been pummeled by the coronavirus crisis as countries closed their borders and aircraft fleets were grounded. EMarketer predicts U. S. digital travel sales will not reach pre-virus levels until 2022, though it’s anyone’s guess as to how long people will remain leery of the middle seat on fully-booked transatlantic flights, or piling into historical sites with throngs of tourists. Facing such fundamental business challenges, it’s understandable that many marketers in the travel space have stopped spending on advertising. Globally, travel and tourism brands are forecast to spend $7.

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