Zoom Zoom: Video Conferencing Dominates Search During COVID-19, Merkle Says

Maybe it shouldn’t surprise anyone, given the number of people working at home. But video conferencing dominated Google search in the B2B tech sector, pulling 78% of total volume from January to April, according to the B2B Trend Report: Technology, a study by Merkle.  Email is slumping behind in-person events. And guess who is winning this race? Zoom drew 52% of the Google brand searches for video conferencing from February to April. Microsoft was a distant second, with 13%.  Moreover, Zoom generated over half of the total intent, with 44 million searches in April.

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