Two years have now passed since the EU’s General Data Protection Regulation (GDPR) came into force. At the time, most in the ad sector appreciated that it had become necessary to update regulations for a much changed digital world, but many were concerned it would damage their business models. The best case scenario for these businesses was that they could adapt fast, get behind industry solutions and avoid the huge fines and brand damage that would follow non-compliance. The worst case was that the regulation would sound the death knell on a formerly prosperous sector. Some things change…In the event, however, the impact of GDPR has been much more nuanced. Of course, there were some negative consequences.
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