The Facebook-owned app is also giving creators a new way to monetize their live videos.
Instagram is introducing ways for creators to make money from two of its main video features.
The Facebook-owned app on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. This marks the first time Instagrammers will be able to monetize their IGTV videos. Instagram is also introducing paid badges during live streams that will give fans a way to directly support their favorite creators.