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Mediapro’s Ligue 1 pay-TV channel gets Telefoot branding

Getty ImagesSpanish media company Mediapro has announced details of its new French top-flight soccer pay-TV channel after securing a licensing deal with domestic commercial broadcaster TF1 to use the Telefoot branding. The renewable four-year deal will see Mediapro's Ligue 1 and Ligue 2 broadcasts aired from August on a new network using the historic branding of TF1's long-running soccer magazine programme. As part of the collaboration, Mediapro will also leverage TF1’s editorial and production resources, as well as on-camera talent, including French journalist Grégoire Margotton and former France national team player Bixente Lizarazu. With Mediapro's four-year contract to become Ligue 1's principle domestic broadcaster starting with the 2020/21 season, the €25 a month (US$28) Telefoot subscription will provide access to 80 per cent of French top tier matches.  That offer includes the ten top picks and Sunday evening game, as well as broadcasts from eight Ligue 2 matches per fixture round. Italian FA chief hopeful fans can attend Serie A games before season endIn a joint statement, Mediapro chairman Jaume Roures and chief executive Julien Bergeaud said: ‘We are very pleased to announce the creation of Telefoot, the new home of French football, 100 per cent dedicated to football, broadcasted seven days a week.

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