Bundesliga’s return down to cohesive effort from government, league and clubs
Commitment to transparency inspired confidence from partners and the public
Dortmund v Schalke on May 16 broke international viewership records
The return of the German Bundesliga has prompted sighs of relief across the sports industry, but making it work was far from easy.
A cohesive effort between the league, clubs and players has enabled a medical concept founded on the principles of personal and collective responsibility. The organised, proactive response by the German government has underpinned this plan, making the restart possible.
Across the three matchdays since the league’s return, 52 matches have been played across the first and second tiers of German football. There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.
Robert Klein, chief executive of the DFL’s global marketing arm Bundesliga International, told SportBusiness: “There was a clear direction set at the beginning that we intended to finish the season if possible, but categorically stating that the health and safety of communities, players and staff was paramount.
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