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WWE launches free version of WWE Network
WWE WWE, the influential sports entertainment wrestling promotion, is introducing a free version of WWE Network, its over-the-top (OTT) service, featuring some 15,000 items in its content library. Whilst live content and WWE’s pay-per-view (PPV) events will remain on the paid-for WWE Network, the free streaming service will offer content such as Raw Talk, the post-Monday night event show. The new offer also includes re-runs of recent Friday Night SmackDown and NXT episodes and selected past PPV events. WWE's partnership principles and and other lessons in sponsorship from the Insider Series“The launch of WWE Network’s free version is a key component of our company’s digitisation strategy and a new way for all fans to be able to experience premium WWE content,” said Jayar Donlan, WWE executive vice president, advanced media. “As we continue to reimagine WWE Network’s offering, the free version will serve as an effective way to reach a broader group of consumers and allow them to experience the history and spectacle of WWE. ”The announcement comes at a time when WWE is considering other changes to its digital distribution.
