(Image credit: Disney)
LONDON—The popularity of Disney+ has only increased during the coronavirus pandemic, as shelter-at-home orders have seen viewers increase their TV consumption habits. But not everyone is seeing the same kind of surge that Disney+ has had, according to findings from MIDiA Research. In the first quarter of 2020, binge watching and live TV consumption both increased by 2% (51% and 50%, respectively) from their Q4 2019 numbers. In addition, the number of multiple SVOD service subscribers increased by 3%, MIDiA says. Disney+ saw its weekly engagement in Q1 2020 nearly double from Q4 2019 to 20%. That puts it in fourth place behind the three major SVOD services, Netflix (59%), Amazon Prime (46%) and Hulu (30%).
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