in

Down 30% in ad revenue, G/O Media weathers the storm with a new CRO

G/O Media — parent company of brands including Deadspin, Jezebel and Gizmodo — expects a 30% decrease in its total advertising revenue during the second quarter. Like other publishers, G/O has made cutbacks, laying off 14 staffers (about 3% of staff) in April. The crisis hit at an inopportune time for G/O, fresh off a mass defection of staff at Deadspin last November that led to G/O’s editorial union asking for CEO Jim Spanfeller’s ouster in a letter sent to G/O’s private equity owners in January. Now, G/O is projecting an image of stability, with Deadspin under a new editor-in-chief Eric Barrow and editorial director Jim Rich. It has a full-time staff of 10 in addition to some freelancers — down from the more than 20 staffers it had back in October. Spanfeller has also brought in a new chief revenue officer, former Bleacher Report svp of ad sales Brian Kelly.

Read more at:
https://digiday.com/media/down-30-in-ad-revenue-g-o-media-weathers-the-storm-with-a-new-cro/

What do you think?

50 points
Upvote Downvote

Written by Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *

With the latest crisis, media needs to back up words with actions

‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight