Have you taken your digital marketing in-house yet?

Change. Sometimes it happens quickly. Often its agonisingly slow. But if the current pandemic has shown us anything, it is that business as we knew it is not really sustainable. Same with in-housing. The changing nature of relationship between brands and their agencies, the increased scrutiny of marketing budgets, and the rise of digital media in a post-GDPR world has meant a wave of in-housing as the inevitable consequence.

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Written by The Drum

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