Getty Images The National Football League’s (NFL) 2020 draft saw several of its franchises enjoy a surge in social media engagement, with the Cincinnati Bengals seeing a 412 per cent increase, according to Hookit’s chief executive and co-founder Scott Tilton. Speaking on the latest SportsPro podcast, Tilton said the three-day event, held remotely for the first time due to the Covid-19 pandemic, helped the NFL become the US sports league with the most engagement since the lockdown. “The NFL, far and away, saw the biggest increase and a lot of it was because of the draft,” he said. “But when you go down the list of which teams saw the biggest engagement increase, the Cincinnati Bengals saw a 412 per cent increase, the Tampa Bay Buccaneers [saw a] 343 per cent increase, so there is definitely massive increase there. ”The major contributing factor to the Bengals’ rapid social engagement increase was selecting Louisiana State University (LSU) Tigers’ quarterback Joe Burrow as the number one draft pick. Meanwhile, the Buccaneers made waves of their own by securing the signature of NFL icon Tom Brady, whose signing at the end of March helped their rapid boost on social carry into April.
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