‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight

As protests of police brutality following the killing of George Floyd continue across the country, marketers are pressing pause on influencer campaigns. The choice to do so is an obvious one as social channels, which were blacked out on Tuesday, now mainly feature videos of police and protesters as well as posts on the history of systemic racism in the U. S. , making influencer marketing campaigns appear tone deaf, according to influencer marketing agencies.    That said, even though pressing pause again on influencer marketing, which had already been hit hard due to the coronavirus, isn’t the most important issue. Questions about diversity in influencer marketing, opportunism and the need for brands to get comfortable with influencers taking a stance on politics and racial issues are bubbling up now as this may be a moment of self-reflection for the influencer marketing community.

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