Needless to say, my planned column on publisher promotional tactics to drive subscription volume didn’t seem like the right way to go. This was a week that called to mind the Yeats poem “The Second Coming,” written at a similar time of pandemic and strife in 1919:
Things fall apart; the center cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity.
The easiest route would be to fall into a position of apathy while “the worst” have the passion to take action. What we’re seeing in the streets of major cities across the nation is conviction, a determination to not let this latest round of senseless injustices go for naught, not again. For the media industry, this was a week of introspection — and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action.
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