With the latest crisis, media needs to back up words with actions

Needless to say, my planned column on publisher promotional tactics to drive subscription volume didn’t seem like the right way to go. This was a week that called to mind the Yeats poem “The Second Coming,” written at a similar time of pandemic and strife in 1919:  Things fall apart; the center cannot hold; Mere anarchy is loosed upon the world, The blood-dimmed tide is loosed, and everywhere The ceremony of innocence is drowned; The best lack all conviction, while the worst Are full of passionate intensity. The easiest route would be to fall into a position of apathy while “the worst” have the passion to take action. What we’re seeing in the streets of major cities across the nation is conviction, a determination to not let this latest round of senseless injustices go for naught, not again. For the media industry, this was a week of introspection — and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action.

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