10 questions with… James Smith, managing director at The Kite Factory

As part of The Drum Network's mission to profile individuals behind the media and marketing sector who are doing things differently within the industry, the 10 Questions with. . . series speaks with members to gain insight on their process. This week, James Smith, managing director at The Kite Factory shares his thoughts. What was your first ever job?My first proper job was as a mystery shopper, buying alcohol at pubs, bars and supermarkets to ensure that they checked for ID properly in case it was spot-checked by the police.

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