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51% of Global Sports Fans Watch Pirated Sports Content

(Image credit: Alain Pellen) LONDON—Sports fans want to catch all of the action so much that even while nearly all of them subscribe to a service that would offer sports content, more than half pirate content at least once a month, according to a new report released by Synamedia. Synamedia’s “Charting Global Sports Piracy” report, which is based on a survey conducted by Ampere Analysis in 10 countries with 6,000 respondents, finds that 89% of sports fans have either a pay-TV or an OTT subscription service, yet 51% still pirate sports on a monthly basis. In addition, 42% of those who pirate sports content watch it on a daily basis, more than 60% higher than the average sports fan. PLUS: ESPN: Fans Want Live Sports on TV to Return ASAPAdditional data found from the report also noted that 31% of those who watch illegal content regularly do so because the event they watch isn’t shown locally. Also, 29% of those using illegal sites and services paid for access. Overall, just 16% of online sports fans say they never watch via illegal sources.

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