Advertisers’ Spend, Performance On Google, Amazon Drive Higher Returns

U. S. ecommerce sales grew 49% compared with early March before shelter-in-place restrictions went into effect, according to Adobe’s Digital Economy Index. Sidecar, a performance marketing tech provider, released data Thursday on insights around retail ad performance in 2020 across Google, Facebook, and Amazon for orders, revenue, return on ad spend, conversion rate (CVR), average order size and more. The data suggests that orders from Google Ads saw some pretty strong growth year-over-year in 2020, all things considered. YoY order growth in January rose 22%, while it rose 23% in March and 113% in April.

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