Advertising, mired in racism, has a long road to recovery

In the wake of George Floyd’s death companies have turned anti-racism into a PR exercise. Their messages of support are closer to obligation than a commitment to driving any meaningful change.   Otherwise, they might have thought to at least ensure those messages looked different. In the rush to show they’re not silent on racism, companies littered social feeds with the same branded black-and-white platitudes of “thoughts and prayers” that all merged into an amorphous blob.   Granted, some of those branded messages are more thoughtful than others, but ultimately they’re all saying the same thing in the same way. They all say they’re fighting racism, but few call out the white supremacy that underpins it.

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Written by Digiday

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