The timing of Beats’ campaign today also coincides with the 10th anniversary of the FaZe Clan. The group's birthday, historically, has been a highly viewed spectacle among its fans, which played a role in the company’s decision not to run any other paid media for today’s campaign, it says. Instead, Beats is having members of FaZe Clan promote the new colors through social channels.
Teams such as FaZe are also prolific content creators. The clan’s official Instagram account, for instance, has nearly 9 million followers, while individual player accounts range from 1 million to nearly 5 million followers.