Consumers are weary of ‘We’re Here for You’ messaging. What now?

Research is emerging from YouGov and Adobe, among others, that suggests that consumers are growing tired of monotonous empathy from brands. So, how do we move past reassuring our customers that we’re still here for them, and start marketing again?Everyone loves certainty, and marketers are no different. There was a frightening couple of weeks in early March as it became clear that the coronavirus pandemic was going to upend the lives of everyone, where no-one knew what to do or say in their marketing and social media channels. Some brands went offline completely, many posted perfunctory service messages. Campaigns were paused and product promotion felt inappropriate. But then a ‘new normal’ emerged.

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