Disney Advertising Sales says sports TV
advertising deal-making is slowly ramping up -- partly due to live sports coming back to TV over the next few months. “The sports marketplace has started to move,”
says Rita Ferro, president of Disney Advertising Sales, speaking with Television News Daily. “We are well on our way in terms of multi-year deals. ”Some of these sports deals were for college football on its ABC and ESPN networks. Ferro did not disclose specifics, other than to say that “a lot
of multi-year deals were up for renewal this year, and those have all now -- for the most part, with the exception of two -- closed. ”For many marketers there is a
push to get deals done early, she says, because of special sponsored segments that marketers desire, such as a half-time show, the pre-game show, play of the game segments, and other areas.
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