Throughout history, there have always been big dogs and underdogs, champions and challengers. For every Goliath, there has been a David (or a Dana). For every established mega-brand, there has been a
startup. With a global pandemic like none the world has seen since 1918, traditional designations for brands and businesses are set aside. In fact, these definitions have been blown to
shreds, at least for now. COVID-19 has changed everything for marketers.
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