JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their out-of-home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in eight markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux’s OOH network, and on mobile using S4M’s platform. By using both mediums, brands can target catchment areas around their stores, reaching more prospects than they would with one channel alone. S4M’s drive-to-store capabilities also allow advertisers to easily measure the footfall delivered by their OOH and mobile campaigns. Tests show that by combining OOH and Mobile, the drive-to-store increases 2. 5X, compared to those two channels activated separately.

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https://www.thedrum.com/opinion/2020/06/04/jcdecaux-and-s4m-announce-global-advertising-partnership-enhancing-media