Ad tech company MediaMath has appointed investment bank Centerview Partners to explore its strategic options, which could include a debt restructuring or a potential sale, according to people familiar with the matter.
A MediaMath spokeswoman declined to comment.
Founded in 2007, New York-based MediaMath has raised more than $500 million in funding, and operates a demand-side platform and data-management platform for advertisers and agencies to buy and manage ad campaigns across the web, mobile and connected TV. The company’s last financing, a $225 million investment from Searchlight Capital Partners, was in July 2018.
MediaMath competes in a space occupied by much larger tech giants Google, Amazon, Adobe. It also hasn’t managed to mirror the momentum of high-flying independent ad tech company The Trade Desk, which has a current market capitalization of more than $16 billion.
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