National TV Ad Market Down $1.6B Year-over-Year

(Image credit: iStock) NEW YORK—Media Village’s Standard Media Index took an in-depth look at the impact COVID-19 had on the national TV advertising market in March and April of this year, which found that across all national TV the market was down $1. 6 billion from the same period in 2019 and down $1. 5 billion from SMI’s initial March/April 2020 forecast. Nationally, the rate of decline for upfront spending picked up in April compared to March—25% in April, 13% in March. For scatter spending, the decline is 36% for April and 17% in March. A lack of sports broadcasting caused broadcast to see greater declines from initial projections for both upfront and scatter spending than cable.

Read more at:

What do you think?

50 points
Upvote Downvote

Written by TV Technology

Leave a Reply

Your email address will not be published. Required fields are marked *

Weather Channel Debuts Reality Virtual Studio

51% of Global Sports Fans Watch Pirated Sports Content