The most important thing DTC startups can do is build diverse companies

This column is supposed to be dedicated to analysis of the most important news in the direct-to-consumer startup world. Usually, that’s about how Facebook ads are performing or which startup just raised a big round of funding. But, retail startups don’t exist in a vacuum, and sometimes the most important news for DTC startups isn’t exclusively about retail. The death of George Floyd, and subsequent conversations about how we can do a better job of fighting systemic racism, have been at the top of my mind this week — as I know it has for a lot of other DTC founders and startups. So far, I’ve mostly seen startups respond in a couple of ways. The first is by affirming their support for Black Lives Matter on social media.

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