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Vox pop: What’s the best brand alignment with a sporting event?

Sports events are the ultimate prize for advertisers. Huge audiences at the very height of engagement and primed to pay attention to every single detail. As a result, brands typically pay huge sums to be associated with sporting events - but what's been this best single example of that over the past few years? In this Drum Network vox pop - A Sporting Chance - our members provide some examples. . . Matthew Duhig, co-founder, FX DigitalWhen it comes to sport, nobody does it like the NFL.

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https://www.thedrum.com/opinion/2020/04/03/vox-pop-whats-the-best-brand-alignment-with-sporting-event

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