Voxpop: The pride of marketing

At times like these, we think it‘s more important than ever to celebrate the achievements in marketing that we‘re proud of. We've been delighted by the responses we received to our call-out for those achievements from our members, which we're proud to share here. Dan Russell, managing director, Seven StonesMy proudest moment isn’t a campaign, or even really about changing someone’s mind, but a change in behaviour and action that acted as the most impactful message. I was co-running an account management department of 120 people at the time and while professionally we were busy setting a vision and strategic priorities for the year, personally I was being a new father to twin boys and wanting to be present and supporting at home. I was determined to show that you can hold down a tough job and make it back for bath time. There was a relatively new paternity scheme in place but I felt it seemed frowned upon to take the time off work, so it was up to me to send a message far more impactful than just talking about something else available to the department.

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Written by The Drum

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