FCB Inferno’s chief creative officer Owen Lee offers his take on why the Covid-19 pandemic is proving the importance of community and the magic of mass communication. Rather than being momentous, the truth is, living through history is hard. It throws everything we know up into the air. Normality is replaced by meetings featuring kids, dogs and domestic bickering. And home fitness regimes are uncomfortably close to the solace of the fridge. It all reminds us, that nothing is normal about this new normal.
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