What’s Important To Gen Z Now?

Rebellious yet positive, Gen Z will change society with their influence and viewpoints on racial equality, especially among the tech-savvy. In a recent study, some 67% of Gen Zers said they are tolerant of all races, while 65% are accepting of differences in people, 62% say they are open minded, and 50% are open about their emotions.  Some 71% said they are sexually open, and 70% said they are willing to go outside gender norms. Kyra TV commissioned Trendera, a trend forecasting and research firm, to conduct a national survey among people ages 13 to 24. The report explores Gen Z’s attitudes, behaviors, consumption habits and more to get a good idea of how this generation views the world. The survey took place in February 2020 online and mobile.

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