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Charles Schwab ready to seize its moment in spotlight as PGA Tour makes return

Financial services company will title-sponsor first event back on men’s golf circuit Huge TV ratings expected due to strong field and thirst for live sports competition “Rise to the Challenge” initiative designed to engage fans and raise Covid-19 funds Charles Schwab is looking to capitalize on its unexpected moment in the spotlight next week when the California-based multi-national financial services company will title-sponsor the first event back on the PGA Tour in the wake of the Covid-19 pandemic. The 2020 Charles Schwab Challenge is scheduled to take place at Colonial Country Club in Fort Worth, Texas, from June 11-14. It will feature many of the world’s leading golfers, including Rory McIlroy, Jon Rahm, Rickie Fowler, Brooks Koepka, Dustin Johnson, Justin Thomas, and Patrick Reed.  It is widely considered the greatest field in the history of the event, which dates back to 1946. Charles Schwab, which has been a long-standing partner of the PGA Tour and PGA Tour Champions, deepened its ties with the sport by securing a deal to become the entitlement sponsor of the Colonial tournament in a four-year agreement, from 2019-22. It was a move which reinforced Charles Schwab’s commitment to the Dallas-Fort Worth Metroplex, which is home to the firm’s state-of-the-art campus in Westlake and houses 6,000 employees.

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