Getty ImagesApple has hired Amazon executive James DeLorenzo to head up sports for its Apple TV division, according to Recode Media The appointment of DeLorenzo, who currently serves as head of sports for Amazon Video, as well as senior vice president at Audible, suggests further emphasis being placed on live sports content by Apple, specifically for its over-the-top (OTT) streaming service Apple TV+. Last December, the Wall Street Journal (WSJ) reported that the technology giant had held talks with the Pac-12 National Collegiate Athletic Association (NCAA) conference in a bid to bolster its streaming and OTT offering. Report: Amazon investing in localised sports podcast contentDuring DeLorenzo’s spell at Amazon, the company secured a multi-year extension to its Prime Video broadcast partnership with the National Football League (NFL) for Thursday Night Football streaming rights, as well as adding an exclusive regular season game to that deal. In March, it agreed a long-rumoured deal with the YES Network to stream 21 New York Yankees games on its Prime Video service during the 2020 Major League Baseball (MLB) season. In 2018, Amazon also paid a reported UK£90 million (US$114. 4 million) for 20 live Premier League matches a year through the 2021/22 season.
Read more at: