Brands are adopting a more OTT-heavy ad strategy to reach audiences in lockdown according to Sam Bloom, chief executive officer at Camelot. OTT firm Roku has been unlocking this data to help migrate brands into the channel. “The biggest challenge going forward is how we think about the TV business,” Bloom said, explaining how TV viewing habits have changed under lockdown. Speaking with Roku’s head of west and central ad sales, Julian Mintz in a fireside chat moderated by The Drum senior journalist John McCarthy, he noted that video streaming platforms have started dominating viewership. US streaming giant. Roku, swiftly responded to the lockdown climate, particularly with the launch of its OneView Ad Platform.
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