From reach to stress-tests: 10 ways advertisers are shifting strategies in a unique upfront season

It has been an unusual year for the upfronts, with viewership on the rise but anticipated spend delayed as networks allow advertisers to watch how seasons play out before going to contract.   As industry analysts have recently suggested, the volume of this year’s advertising business is likely to decline. That being said, all those viewers in this season of stay-home-and-watch have opened a new front for revenue and engagement. With that in mind, advertisers are turning to a number of strategies this year, and the following ten approaches are driving marketing results. 1. It’s all about finding Reach.

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