In March as the coronavirus crisis began escalating rapidly, publishers and ad tech companies battened down the hatches. Advertisers had begun to pause spend and media industry executives braced themselves for an even worse second quarter.
By most accounts, April was a terrible month too, according to the 13 publishing, ad tech executives and industry experts Digiday contacted for this article. But in May, things began looking up — albeit moderately.
In April, total digital display ad spending (which excludes video and social media) in Europe was down 38% versus the prior year, according to IAB Europe chief economist Daniel Knapp. In May, spend was down between 25-28% on the prior year — but an improvement on April.
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