Student-Athletes Will Soon Be Social Media Influencers. And One College Program Is Helping Them Do It.

More than 600 University of Nebraska student-athletes are expected to return to campus for the fall semester. Like their peers, they will train to compete in their respective sports while presumably working toward a degree. They will don their school colors to perpetuate a billion-dollar industry without so much as receiving a living wage in return. But unlike other student-athletes around the country, each and every Husker — from the senior starting point guard to the redshirt javelin thrower — will have an entire team dedicated to helping them build and maximize their personal brands. In mid-March, the University of Nebraska and athlete marketing program Opendorse announced the launch of the Ready Now Program, a first-of-its kind partnership that will assist college athletes with individual branding to market themselves as social media influencers. “We wanted to find a way that benefits all student-athletes,” said Garrett Klassy, the Nebraska senior deputy athletic director who was instrumental in facilitating the arrangement.

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