In recent years, the impact of misinformation spread through political adverts running on social media platforms has caused a crisis in American and European democratic systems. While many recognise the problem, few ideas have surfaced for how to fix it. Publicis Media's head of strategy, Shann Biglione, offers some ideas. Part of my job is to recommend where and what ads to buy. As a media strategist, I’ve always looked at paid social media as a great marketing opportunity. But as a concerned citizen, I’ve seen many of these platforms weaponized at our expense.
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