(Image credit: Comcast)
PHILADELPHIA—Comcast CEO Brian Roberts has announced a $100 million, multiyear plan that the company will enact in an effort to “fight injustice and inequality against race, ethnicity, gender identity, sexual orientation or ability,” according to a new blog post. Roberts says Comcast will commit $75 million in cash and $25 million in media over the next three years. This will be in addition to continuing contributions to organizations supporting underrepresented communities through the Comcast NBCUniversal Foundation and social impact groups, per Roberts. Craig Robinson, NBCUniversal’s executive vice president and chief diversity officer, is leading the efforts, coordinating with business leaders across Comcast, NBCUniversal and Sky to build programs, allocate resources and partner with national and local organizations. Each of the companies will be tasked with creating sustainable programs within their business and soliciting ideas from employees. Comcast has highlighted five key areas of focus at the onset:Social justice: Partnering with and providing grants to organizations working to eradicate injustice and inequity, including (but not limited to) the National Urban League, the Equal Justice Initiative, the NAACP, the National Action Network and the Community Justice Action Fund.
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